1. Home
  2. /
  3. Business News
  4. /
  5. Food & Beverage
  6. /
  7. Aroma Joe’s opens location...

Aroma Joe’s opens location at Manchester’s VA Medical Center


Erin McCoy – Barista; Meredith Roux – Team Lead; Ciara Fay – Area Marketing Manager; Rob Hanson – Franchise Owner; Brianna Hanson – Area Operations Manager; Tracy Hanson – Franchise Owner. Courtesy Photo    

MANCHESTER, NH – Aroma Joe’s, one of the nation’s leading handcrafted beverage chains, announces its new location, within the Manchester VA Medical Center at 781 Smyth Road. 

This is the brand’s first-ever location within a VA Medical Center. 

This coffee house location is proudly fueling VA staff, patients and patient families; it features handcrafted coffee and espresso drinks, unique flavor infusions, signature AJ’s RUSH® Energy Drinks and all-day food options. This new location is owned and operated by Robert and Tracy Hanson, who have been with the brand for eight years and own three other New Hampshire stores.

“Although I did not serve in the U.S. Armed Forces, my younger brother and father-in-law did. I’m appreciative of what our veterans have done to secure the freedoms we have in the United States, so giving back to the some who have given so much is important to me,” said Robert Hanson.

The location’s manager, Ciara Fay, has an especially personal connection to this location: her late brother received treatment there when he was medically discharged from the U.S. Air Force in 2016. “Although my brother is sadly no longer with us, I know he would be so proud of our franchise, and Aroma Joe’s as a whole. We’re honored to be the first-ever location inside a VA hospital – giving back to those who have given so much to us and our country,” said Fay.

This is one of several new locations opening this year in New England. Aroma Joe’s recently celebrated the opening of its milestone 100th location in Waterbury, CT. There are approximately 4200 franchise brands in the U.S., and only 16 percent have more than 100 locations.*

This is Aroma Joe’s first location inside a VA hospital.

“Aroma Joe’s is about positively impacting people and we are excited to open a location to serve our local veteran community,” said Aroma Joe’s CEO Loren Goodridge.  “As a proud veteran, I know how critical local VAs are and we are excited to provide them with a great place to fuel their day.”

Aroma Joe’s is a major disruptor in the quick-service coffee space, headquartered in South Portland, Maine and now with 105 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island, Connecticut and New York. They are currently planning development and opening new stores along the East Coast from Maine to Florida. The chain’s proprietary coffee blends are craft roasted and Rainforest Alliance Certified which means they are sustainably grown and ethically sourced. And their signature AJ’s RUSH® Energy drinks have resonated with a new generation seeking their daily energy in new and unique beverages.

Aroma Joe’s is actively expanding, and multi-unit franchise opportunities are available. Aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people. Learn more about Aroma Joe’s franchising at https://aromajoes.com/franchising/.

For more information, please visit www.aromajoes.com or follow us on Facebook (www.facebook.com/aromajoescoffee), Twitter (www.twitter.com/aromajoescoffee) or Instagram (www.instagram.com/aromajoescoffee).

About Aroma Joe’s®

Founded in 2000 and headquartered in South Portland, Maine with 105 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island, Connecticut and New York. Aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique infused blends, signature AJs RUSH® Energy Drinks and all-day food offerings served in a friendly and upbeat environment. Aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. For more information and for franchising opportunities visit: aromajoes.com.


About this Contributor

Press Release

Manchester Ink Link

Your news, your way. We welcome business press releases for publication as a paid feature. Learn more here, or contact Carol Robidoux at publisher@manchesterinklink.com.

Leave a Comment