UNH research finds angel investors influenced by ego
“Our research focused on the theory of ‘threatened egotism,’ which states that highly narcissistic people—those with excessive self-love—can have vulnerable egos that are fragile and need to be fed with risky and aggressive investment behavior,” says Jeffrey Sohl, professor of entrepreneurship and decision sciences and director of UNH’s Center for Venture Research. “Any negative feedback on those investments can motivate angel investors to calibrate their future investment behavior, engaging in even larger deals and a higher level of portfolio diversification.”